The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory. Handle General Trade and Modern Trade for FMCG categories. Adopt identifying and developing key clients for business excellence and accomplishment of targets.

Duties/Responsibilities.

- As a Area Sales Manager, you will be responsible for building & managing the General trade business operations.(Modern Trade is an advantage)

- Meeting monthly, quarterly, and annual sales volume and value objectives of the assigned territory through GT and institutional segment.

- Interfacing with supply chain, brand managers for right product at the right time.

- Ensuring product requirements and executing service policy to resolve dealer/ consumer issues.

- Handling sales through distributors to GT retail accounts.

- Negotiation and generation of POs from local buying managers thru team or self. Servicing of POs in coordination with supply chain for Stocks.

- Ensuring 100% fill rates to GT accounts by managing stocks at distributors and right forecasting.

- Managing listing in local key accounts, running of monthly promotions in all accounts as per directions from Seniors

- Reconciliation of local sales promotions budgets/ Invoices with coordination from Accounts and Finance team.

- Handling Trade Activation for GT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level.

- Handling Third party team comprising of Promoters and supervisors at the outlet level for merchandising and off takes of products.- Communicate operational/sales results, activities, etc. to Executive Management and provide recommendations and plans for ongoing improvement.

- Ensure areas of responsibility are delivered in a way that are consistent with the companys goals and financial-cost improvement plans.

- Driving business development in the region.

- Analysing the sales trend and taking corrective actions to drive business.

- Acquire knowledge regarding competition products, category and channel expertise.

- To plan, prepare and have control over sales budget, sales forecast and sales plan.

- Meeting regional sales financial objectives by forecasting requirements.

- Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions.

- Monthly Sales planning and forecasting, taking into account the shelf life.

- Channel Management.

- Cost Management.

- Month wise business forecasting, bench marking the previous year.

- Data & aligning with the Annual Operating Plan.

- Competition tracking & making proactive plans to counter the new entrants.

- Allocate manpower in different areas depending upon the individual capabilities.

- Mentor, motivate and guide team members ensuring sales.

- Business generation and achieving budgeted figures, and activity ratio on monthly basis.

- Training subordinates to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skills, desired Skills & Experience.

Qualification & Skills.

Graduation is mandatory from a reputed institute.

Strong experience (7 - 10 years) within a large Indian or multinational organization preferably within the FMCG industry with a major focus on General & Modern Trade.

Role: Area Sales Manager (B2C)

Industry Type: FMCG

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Retail & B2C Sales

Education

UG: Any Graduate

About company

At LAL Sweets Pvt Ltd, we believe in celebrating the rich traditions of India with every bite. For generations, we have been crafting delectable sweets and savory snacks that bring joy to every occasion.

Our journey began with a passion for quality and authenticity, using time-honored recipes passed down through generations. Today, we combine this legacy with modern practices to ensure every product meets the highest standards of taste and hygiene.