Category Growth Manager:

We are seeking an innovative and results oriented person to join our category team

and drive the category growth charter for OTC and Healthcare products business. This

role is critical in driving growth for multiple categories through marketing initiatives,

data driven insights and customer centric approach. The ideal candidate would have

experience in category management, pricing, merchandising, understanding of traffic

growth drivers in an e-commerce background.

Key Responsibilities:

1. Identify avenues for growth in existing categories as well as plan for new

category launches basis market trends, platform demand and competition

benchmarking.

2. Monitor traffic and sessions regularly and take steps to improve the

performance in various stages of the funnel.

3. Identify demand generation levers on and off app and execute them.

4. Oversee the merchandising, content creation including the overall catalogue

completeness and quality.

5. Own the pricing of entire assortment for the OTC business.

6. Work closely with central marketing team on different growth initiatives and

own the sale events charter for OTC business.

7. Work with product and analytics to develop product and data capabilities

which can help drive growth and help in data driven decision making.

Requirements

1. Bachelors degree in marketing, business, or related field. MBA preferred.

2. 3-4 years of experience in category growth or category management (demand

generation side) in an e-commerce set up.

3. Understanding of in app merchandising strategies and tools.

4. Must be proficient in Excel and in data analysis.

Role: Category Manager

Industry Type: Medical Services / Hospital

Department: Merchandising, Retail & eCommerce

Employment Type: Full Time, Permanent

Role Category: Category Management & Operations

Education

UG: Any Graduate

About company

Thyrocare Technologies Limited is Indias first fully automated diagnostic laboratory with a focus on providing quality at affordable costs to laboratories and hospitals. With a Centralized Processing

Laboratory in Mumbai, India for esoteric tests and Regional Processing laboratories in 8 major metro cities in India and other parts of Asia, we perform more than 200,000 clinical chemistry investigations on about 50,000 specimens every day. Thyrocare is Indias 1st private lab to be approved by ICMR for COVID-19 Testing.