Job Responsibilities:

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• Category Maintenance and Development: Achieve and maintain category integrity in a defined market. This includes conducting research to ensure software products and associated services are
• properly categorized, as well as staying on top of trends to proactively evolve categories within our taxonomy.
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• Advisory Influence: G2 s Market Research Analysts are authorities in their given markets. They are the primary internal resource for their categories and work directly with software buyers and vendors in their field. In this role, individuals are responsible for educating buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content they manage. Supports sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends.
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• Thought Leadership, Writing & Analysis: Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Market Research Analysts are tasked with understanding our unique data and information through both intentional research and direct engagement with software and service buyers.
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• Collaboration: Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes.
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Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don t check all the boxes in the job description, we encourage you to apply anyway.

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• Experience in specific software categories as a practitioner, researcher or analyst
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• Strong research and writing skills, with the ability to produce data-driven stories
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• Bachelor s degree, preferably in a related discipline - or equivalent, relevant work experience
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• Fast, continuous learner who can work independently
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• Flexible and adaptable, willing to take on new challenges
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• Excellent organizational skills and attention to detail
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• Strong and open communicator
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• Proven ability to work on multiple projects simultaneously
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• 2-4 years of professional experience
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• Preferred: experience in software development, AR/VR, or AI software categories either as a practitioner, researcher, or analyst
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You would be successful in this role if you describe yourself as:

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• Technology industry analyst or market practitioner with an interest in growing your subject matter expertise.
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• Committed to sharing your expertise and knowledge, helping to build a market profile that support G2 s authority in B2B software markets
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• Driven by results from supporting external and internal stakeholders, including clients, prospects, sales and marketing.
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• Has a proven passion for the role that technology plays in business, and how it delivers benefit.
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• Life-long learner who is curious, asks questions, and brings new ideas to the table.
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• Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways.
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• Detail-oriented and able to maintain organization across multiple task types.
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Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here .

Role: Market Research & Insights - Other

Industry Type: Management Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Market Research & Insights

Education

UG: Any Graduate

PG: Any Postgraduate

About company

At our core, G2 Crowd strives to build a meaningful business that brings joy to the lives of our users and our team. People join G2 Crowd if they enjoy being challenged, like friendly competition, and can bring fun to every task. We take care of our employees by providing fair compensation, recognizing their brilliant contributions, and letting them find meaning in the mission of the company. As a team, we share a commitment to each other and the company that drives us relentlessly forward.