Responsibilities:

• Optimisation of All stages of funnel, including ad-copy, creatives, landing pages, lead-submission, calling of leads, conversions at each stage. This will involve stakeholder management as various departments are involved at different stages.
• Data management, Customer journey management. This role is responsible for both acquisition as well as retention of customers.
• This role will take care of business verticals, including sales B2B, B2C, orders in Amazon, Big basket, Swiggy, Zomato platforms. Hence, a well-rounded marketing manager with keen sense of target-segment, digital-marketing tools, and platforms, ready to explore more and grow in this role is required.
• Coordinate with diverse stakeholders including internal teams (product, tools etc) and external partners (ecommerce service providers) to continuously improve.
• Defining the marketing strategy to scale the digital funnel and increase outreach through multiple channels
• Manage the budgets and target the present plans
• Identify new channels for app installs, performance marketing and digital marketing.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc
• Engage with Agencies based on business needs.
• Identify new channel, placement, and other opportunities to drive brand, product, and growth objectives
• Build and optimize Marketing and sales funnel

Requirements:

• Mandatory to have experience in start-up / small sized company
• Good to have experience with budgets of the tune of 50 Lakhs to 1 Cr per month. Emphasis is on growth of the tune of 30% to 50% month-on-month in most channels.
• Knowledge of B2B lead management software
• Mandatory to have an MBA with 6 years of relevant experience

Role: Growth Marketing

Industry Type: Consumer Electronics & Appliances

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: MBA/PGDM in Any Specialization

About the company

The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants, and cafes).

myChai™ brewing system is a proprietary Cloud-connected Chai and coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 120 stores across 9 major cities and in over 4900+ workplace community hubs across 21 cities through its specialized brewing systems.

With single origin tea from Assam’s finest estates and 100% single origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours.

As the brand continues to expand across formats with myChai™, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3 – 5 years giving it the largest footprint in the retail channel in India.

Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The Company has raised over $50 million in funds till date.