1. Plan and implement influencer marketing campaigns that align with brand objectives and marketing strategies.

2. Research, identify, and establish strong relationships with influencers relevant to the industry and target audience.

3. Negotiate contracts and manage influencer partnerships to ensure timely and budget-compliant deliverables.

4. Develop and maintain content calendars to ensure influencer content is timely, engaging, and consistent with brand voice.

5. Track, analyze, and report on campaign performance, leveraging insights to optimize future initiatives.

6. Keep up with emerging trends, tools, and best practices in influencer marketing to maintain a competitive edge.

7. Work closely with social media, PR, and product marketing teams to create integrated, cohesive campaigns.