We are seeking a highly motivated and experienced PPC Expert to manage and optimize paid advertising campaigns across Google Ads, Bing, and various social media platforms. The ideal candidate will have a strong understanding of PPC strategies, conversion tracking, and performance analysis.

Key Responsibilities:

• Create, manage, and optimize PPC campaigns on Google Ads, Bing, and social media (Facebook, Instagram, LinkedIn, etc.)
• Conduct keyword research and competitor analysis to identify growth opportunities
• Write compelling ad copy and test various ad creatives
• Monitor daily performance and make data-driven decisions to improve ROI
• Set up and track conversion goals using Google Analytics, GTM, and other tools
• Analyze campaign performance and prepare detailed reports for stakeholders
• Stay updated with the latest PPC trends and platform updates
• Collaborate with the SEO, content, and design teams

Requirements:

• Proven experience in managing PPC campaigns (Google Ads certification preferred)
• In-depth knowledge of Google Ads, Bing Ads, Meta Ads Manager
• Strong understanding of keyword research, bidding strategies, ad copywriting
• Proficiency in Google Analytics, Google Tag Manager, and Excel
• Excellent analytical skills and attention to detail
• Ability to manage budgets and maximize ROI
• Good communication and reporting skills