Overview:

We e looking for a strategic, creative, and data-driven Social Media Marketing Executive who knows how to make content that connects and campaigns that convert. If you e passionate about branding, storytelling, and building a digital presence, this role is for you.

Responsibilities:

• Strategically manage social media platforms – Instagram, Facebook, LinkedIn, Twitter, YouTube & more
• Plan and schedule content calendars aligned with marketing goals and seasonal campaigns
• Design and execute high-performing paid social campaigns (Meta, LinkedIn, etc.)
• Create compelling short-form video content – Reels, Stories, Shorts
• Write clear, concise, and creative captions and social copy
• Analyze platform performance, track KPIs, and report actionable insights
• Grow, engage, and manage online communities and audience relationships
• Collaborate with designers, content writers, and other departments for campaign execution
• Stay updated on social media trends, tools, algorithm changes, and competitor activities
• Run A/B tests to optimize content, CTAs, creatives, and publishing times
• Ensure brand consistency across all digital touchpoints
• Monitor online reputation and respond to comments/messages in a timely manner

Requirements:

2–5 years of hands-on experience in social media marketing

Strong copywriting and visual storytelling skills

Solid understanding of paid media strategies and performance metrics

Proficiency with:

Meta Business Suite, Ads Manager

Google Analytics, UTM tracking

Social scheduling tools (Buffer, Later, Hootsuite, etc.)

Working knowledge of design & editing tools (Canva, Adobe Spark, CapCut, InShot, etc.)

Strong understanding of SEO basics as it applies to social media

Video editing and basic motion graphics experience is a big plus

Experience running influencer or collaboration campaigns

Strong attention to detail, organizational and time management skills

Ability to work in a fast-paced, deadline-driven environment

A creative thinker with a passion for trends, memes, and viral content

Bonus: Knowledge of email marketing and basic content marketing principles