The Territory Sales Manager is responsible for driving sales, building strong customer relationships, and expanding market presence within an assigned geographical area. They develop and execute sales strategies, achieve revenue targets, and ensure customer satisfaction.

Key Responsibilities

1. Sales & Business Development

• Identify and target potential customers within the assigned territory.
• Develop and implement sales strategies to achieve revenue and growth targets.
• Generate leads, follow up on prospects, and close sales deals.

1. Customer Relationship Management

• Build and maintain strong relationships with clients, distributors, and key stakeholders.
• Provide product demonstrations and address customer inquiries effectively.
• Ensure high levels of customer satisfaction and retention.

1. Market Analysis & Strategy

• Analyze market trends, competitor activities, and customer needs.
• Develop action plans to improve sales performance and gain market share.
• Identify new business opportunities and areas for expansion.

1. Sales Reporting & Target Achievement

• Monitor sales performance and track progress against targets.
• Prepare and submit sales reports, forecasts, and market feedback to management.
• Collaborate with the sales team to optimize business growth strategies.

1. Coordination & Compliance

• Work closely with marketing, logistics, and finance teams to ensure smooth operations.
• Follow company policies and industry regulations in all sales activities.
• Attend sales meetings, training sessions, and industry events as required.

Qualifications & Skills

• Education: Bachelor’s degree in Business, Marketing, or a related field.
• Experience: 2+ years of sales experience (preferably in FMCG, healthcare, pharmaceuticals, or B2B sales).
• Sales Skills: Strong negotiation, persuasion, and closing skills.
• Communication: Excellent verbal and written communication abilities.
• Market Knowledge: Understanding of the local market, competition, and customer behavior.
• Self-Motivation: Ability to work independently and achieve sales goals.
• Technical Skills: Proficiency in CRM software and Microsoft Office.
• Willingness to Travel: Frequent travel within the assigned territory.

Work Environment

• Field-based role with regular client visits and travel.
• Target-driven and dynamic work environment.
• May require working flexible hours to meet client needs.

About company

Established in 1949, Dr Lal PathLabs today is the largest and most respected diagnostic service provider in the country. It has a proven track record of over six decades for strict adherence to international standards and benchmarks. Dr Lal PathLabs offers widest test menu and has a pan India presence in all important cities and towns of India, in the form of state-of-the-art laboratories and patient service centres. The company has more than 190 Labs and over 2000 centres across India and international operations in Nepal and Bangladesh. It serves over 13 million customers every year through its widest test menu and panels in the disciplines of Molecular Diagnostics, Biophysics, Flow Cytometry, Immunophenotying, Cytogenetics, Endocrinology, Genetics, Nutrition and Metabolism, Oncology, Toxicology, Immunohistochemistry, Infectious diseases, Biochemistry, Haematology, Histopathology and Cytology. Dr Lal Path Labs has internationally accepted external and internal quality assurance programs in place. The Company is Indias highest accredited laboratory, with accreditation from College of American Pathologists (CAP), National Accreditation Board for Testing and Calibration Laboratories (NABL), Ministry of Science and Technology, Govt. of India, and ISO 9001:2000 certification. Website http://www.lalpathlabs.com